Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers. As his marketing research director, which of the following would not be part of the tasks involved in defining the marketing research problem to support Dell's strategic initiative in selling printers?
a. composing the research design.
b. qualitative research.
c. secondary data analysis.
d. discussions with Michael Dell.
e. interviews with experts.