Which of the following is NOT true concerning marketing communications and message appeals? O Decode refers to designing a message using words, terms, signs or symbols. O An inappropriate of humor appeals in advertisements often causes encoding error as people do not understand a message as intended. O Source is the originator of the message. O Integrated marketing communication is the coordination of all marketing communication methods to give consumers a consistent and complete message about a brand over time. O None of the above is NOT true.