Clearwater Picnic Baskets is a small British company that sells luxury food and drink in various combinations in picnic baskets (usually priced from $300-$750/each). Food and wine are seen as classic, fail-safe procurements in a market where gift buying is increasingly tricky. Corporate customers, both in the U.S. and the U.K., are important to the business. Clearwater Picnic Baskets are also available in a number of higher-end retail establishments around the world. The company’s leading salesperson is Peter Austin (no relation to Austin Powers, International Man of Mystery) who has been with the company since it began operations in 1979. Its owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, wine, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects aware of its products.
In order to effectively sell Clearwater Picnic Baskets, what kind of product and prospect/customer information does Austin need to know?
This is for my advertising class