Market Concepts Transcript yer upply chain mue projections et shares Dase Royce case stu... c analysis ry drivers ating revenue a.. and misses points erry and Appl... ses move shar... quiz stion 1 aton 2 sation 3 stion 4 ary KNOWLEDGE CHECK When an analyst is looking at a company for the first time, which of the following four activities does he do first? Syma Math S... Sizes the market or markets in which the company sells. Calculates the company's market share or market shares Defines the industry or industries in which the company operates Estimates the breakdown of the company's cost base