Founded in New York City in 2012, Peloton is a leading interactive fitness platform, with a loyal community of more than 4.4 million members, It pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its members anytime, anywhere. Peloton touts that it makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its members to be the best versions of themselves. The company has grown aggressively throughout the U.S., Canada, Germany and the UK, and now plans to expand into Asiantcountries in 2022. The firm has hired you to consult on marketing considerations and strategies it should employ for this global expansion effort. Their in-house marketing team thinks a singular and universal ad campaign simply focusing on Peloton's benefits of convenience, effectiveness and entertainment is the way to go, regardless of the geographic region placement of the ad. Part 1 (5 points): Clearly demonstrating your knowledge and expertise of Hofstede's universal cultural traits and dimensions, and their influence on consumer behavior, specifically explain why the in-house marketing team's idea of employing a singular and universal ad campaign regardless of geographic focus is (or isn't) a good approach for the company. Part 2 (5 points): Craft and clearly describe a consumer awareness ad campaign(s) you'd recommend for the company's expansion effort that specifically applies your expertise in consumer behavior related to the influence of Hofstede's universal cultural traits and dimensions. Part 3 (5 points): Provide a clear rationale (explanation) for why the elements and characteristics of your ad campaign(s) specifically align to the universal traits and dimensions for the culture(s) targeted.