Let's Travel is a travel agency registered in Malaysia. This private limited company was established in 2008 and has two branches in Kuantan and Kuching, respectively. Its core business is providing travel and tourism related services to the public. It has 20 employees working at the headquarters, which is situated in Kuala Lumpur, and 5 employees each in Kuantan and Kuching. At each branch location, a branch manager was appointed to supervise the other 4 employees. Although Let's Travel initial mission was to offer affordable package tour for Muslim tourists, it has now expanded its services to include various tour packages targeting at different tourist's segments. Mr Ahmad, the founder of Let's Travel and also the CEO, believed that targeting the new segments would increase the attractiveness of the company's services and also contribute to an increase in revenues and profits. In 2010, the company introduced the escorted tour and business tour, in addition to inclusive tour.