FILL IN THE BLANK. In an organization's buying center, ________ are those who have input on the purchase process. a. users b. unfluencers c. gatekeepers d. deciders e. purchasers A new product has per-unit variable costs of $15 and an estimated value to the customer of $45 per unit. Products in this category have been selling at around $35 per unit. The manufacturer is planning to set the initial price at $18 or $20. This would be an example of_____
a. skimming strategy b. penetration strategy
c. in-line strategy
d. floor pricing