Skull Candy products like headphones have been a popular choice for some time. However, newer firms like Panasonic or Treble are bringing out comparable products in the market. What will happen to the demand for headphones and to the Lerner index for the product as the newer firms enter the market?
Demand becomes more elastic, Lerner index declines
Demand becomes more elastic, Lerner index increases
Demand becomes less elastic, Lerner index declines
Demand becomes less elastic, Lerner index increases