Scenario 1:
You are the CEO/ President of a mid-size firm that deals with sales for clients in where you provide IT services for them. You have multiple clients, however, this one isn't happy with the performance that your organization is paid to supply for them. They have decided not to renew the contract, so you are forced to do a 25% employee layoff. What approach would you take, how would you start the letter to them explaining such (this is to be designed around sending the e-mail and then to follow up with a live conference for different types of severances, etc. What do you tell them, why? It is up to you to use your imagination to write this part of the assignment, but as long as it follows the proper communication path for this scenario. Key points to remember, what comes first, facts or a summary for this model? What are you going to write them? How are you going to comfort their emotional stances on this?
Scenario 2:
You are the CEO/ President of a different company, which the company in Scenario 1 is your competition. You found out that the client of Scenario 1 has selected your company to take over the management of their IT services. Just like Scenario 1, which approach do you take in sending out an e-mail for this great news, which will allow you to grow and bring in more talent. What topics would you discuss in the e-mail? What would you say the facts are and the summary?