Choose an online menu from any restaurant. State the name and classification of the establishment and type of menu (Breakfast, Lunch, Dinner, Prix Fixe, etc).
After reviewing the menu, answer the following questions:
Theme
Describe the menu colors, layouts, pictures and fonts. Does it complement the theme of the restaurant? Is it easy to read?
Layout
Describe the layout of the menu. Are there specified categories and if so, what are they? Are there columns and if so, what do they indicate? Are house specialties or specials noted and if so how?
Descriptions
Are the descriptions easy to read, not too wordy and free of jargon? Do any items indicate size and if so, what? What items appear to be especially appealing due to their descriptions?
Pricing
Given your prior knowledge on the cost of food items, does the pricing seem reasonable? How does the pricing compare to similar items at other establishments (give examples)? Is there consistency to the pricing (explain)?
OOPS!
Are there any typos or misspellings? If so, what? Are there any disclaimers (describe)?
If it were my restaurant….
What would you change or do differently? Are there any items that you think they should offer or omit (explain)? What would you do to enhance the menu (font, pictures, color etc.)?