Weight Strategy A Strategy B AS TAS AS TAS Key Factors Opportunity Increase public consumptions by 8% 0.20 Increased industry 0.18 growth Innovation growth 0.15 Technology 0.08 improvement Application of IT 0.05 Increase 0.08 development of online order Threat Raw material prices 0.04 increased Poor relations with 0.04 other key players Costumers needs 0.05 follow trends New competitor 0.04 Transportation cost 0.05 Loan growth 0.04 weakening Total 1.00 Imagine you are responsible to develop the QSPM Matrix for your company, and you have the information in the table above; your task is to: 1. Assign ATTARCTIVE SCORE (AS) to each factor, then calculate the total attractive score for each strategy. 2. According to your result, which strategy you should implement first.