Lori has graduated from Willy Wonka candy college. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors - a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
a. A market analysis
b. A financial feasibility study
c. A taste test
d. A product development plan