The bank you work for as a marketing manager must choose one of the strategy options below to increase the lifetime value of its customers. Which one would you recommend?
________. Implement a loyalty program to reward customers for their continued business.
2) Offer personalized financial planning services to help customers achieve their financial goals.
3) Provide additional benefits and perks to customers who maintain a high account balance.
4) Develop targeted marketing campaigns to attract new customers and retain existing ones.