dcalladitto4573 dcalladitto4573

02-05-2024
Business

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The Hershey's company creates a colorful 5ft tall display that will go in Wal-Mart stores for a limited time before Halloween to help sell Hershey's candy bars. What IMC marketing mix tool is this?

a. point of sale
b. public relations
c. advertising guerilla
d. marketing

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