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Claire is the head of product design for her company. She has to create the layout for the next generation of smartphones. She has decided to build on ideas from the consumer’s perspective. Which part of the consumer’s expectations should Claire concentrate on?

A. To minimize post-sales service
B. To minimize product innovation
C. To maximize product cost
D. To maximize product utility

Respuesta :

Answer:

answer is D

Explanation:

I just did it on plato and got it right.

Product utility is total satisfaction derived from consumption of a product. Claire should concentrate on consumer's expectations of maximizing the product utility.

What is product utility?

The human desires are unlimited. However, the utility a consumer derives from consuming an individual product increases at a diminishing rate and starts falling later.

The point where the consumer has derived the maximum utility from consumption of such product is referred to as the point of maximum satisfaction, after which the utility starts falling at a swift rate.

In the above example, Claire is given the task to design the product from a consumer's perspective, so she should be able to provide maximum satisfaction to its product's consumers.

Hence, the option D; Claire should concentrate on consumer's expectations of maximizing the product utility is the correct statement.

Learn more about product utility here:

https://brainly.com/question/15135020

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