Answer:
Epic Electronics is considering a strategy to charge a very high introductory price for their automobile video theater. After identifying that their rival firms did not carry this new product, they chose this pricing strategy to achieve maximum profits. Epic Electronics has chosen a skimming strategy.
Explanation:
Price skimming is a pricing strategy in which a marketer fixes a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.
