Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?A) market segmentation, differentiation, positioning, and market targetingB) positioning, market segmentation, mass marketing, and market targetingC) market segmentation, market targeting, differentiation, and positioningD) market alignment, market segmentation, differentiation, and market positioningE) market recognition, market preference, market targeting, and market insistence

This strategy focuses on targeting a specific set of customers, retaining them by meeting their needs, and using metrics to measure their satisfaction.

Steps:

-Market segmentation. Is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.

-Market targeting. Consists of a set of buyers who share common needs or characteristics that the company decides to serve.

-Differentiation. A market coverage strategy in which a firm decides to to target several market segments and desing separate offers for each. Focus on how the company can create differentiated value for targeted segments.

-Positioning. The way the product is defined by consumers on important attributes. The place the product occupies in consumers’ mind relative to competing products.