Answer:
The correct answer is Direct Imitation.
Explanation:
The opportunities and risks in following in the footsteps of others depend greatly on what is to be imitated. It is not the same to copy a business idea from scratch, than to follow the steps of your competition in some aspect when you already have your own company.
Sometimes imitation consists of entering a segment where they were not before. This strategy is recommended to win a share of the market share that you would not otherwise get.
