contestada

Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?

Respuesta :

jepessoa

Answer:

Th answer is: demographic variable

Explanation:

Demographic variables are important because they affect the consumers' needs. They include consumers' characteristics like:

  • age: marketing targets different age groups (kids, millenials, middle age, etc.)
  • gender: male, female, LGTB
  • Income: (used in this case) low, middle or high income
  • education: finished college, university or high school
  • family situation: married or single, with kids

Otras preguntas