Delta Faucet partnered with Warrior Dash, which sponsored several 5k mud run races around the country over the summer. At each event, Delta built a huge custom shower station, complete with 184 Delta showerheads, where mud-soaked competitors could meet and wash off after the race. This is an example of which type of promotion?

Event marketing is the conceptual advertising through promotional events of a brand, company or product. This usually involves personal contact with members of a company. The coordination, advertising and conducting of events must not be mistaken with event management.

Many event marketing approaches are based on the traditional kinds of events such as conferences and job fairs. Event Marketing is the fastest way to sell tickets and raise your ROI, regardless of the kind of activity you intend for.

The brand of the magazines has defined its promotional activity as the Coachella of the beauty industry with its stars, master classes and free treatments for relaxation.