At the beginning of the video, Priya ends her presentation by asking her colleagues to imagine "a world where you never have to wait in line for your groceries again!" What stage of Lewin’s Change Model is Priya exhibiting?

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Emanuel7810 Emanuel7810

05-02-2020
Business

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At the beginning of the video, Priya ends her presentation by asking her colleagues to imagine "a world where you never have to wait in line for your groceries again!" What stage of Lewin’s Change Model is Priya exhibiting?

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monica789412 monica789412 · Answer 1 · 2020-02-11T17:49:02+01:00

Kurt Lewin developed a change model that talks about creating a perception in the mind of the people that a change is needed,then taking adequate steps to bring about that change and then standardizing the new mindset .

Explanation:

Priya is exhibiting the First stage (Unfreezing)of Kurt Lewin change model.

There are three stages of Kurt Lewin Model:

Unfreezing:This stage talks about changing the mindset of the people by helping them understand why change is required
Changing:Taking appropriate steps to bring about the change.In this stage people resist the change because they are in a state of confusion and are very unsure about the change.
Freezing:This stage involves freezing the changes that have taken place.A stage where the changes have been standardized

In the Beginning of the video Priya is talking about bringing the change ,by asking the colleagues to imagine "a world where you never have to wait in line for your groceries again!"