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The Classic Hotel Group has begun to offer entire floors of rooms in its hotels that are smoke-free, adults-only, and pet-friendly. The Classic Hotel Group is responding to changes in sociocultural values observation, secondary sources, marketing research

Respuesta :

Answer:

Sociocultural values

Explanation:

Sociocultural values are values that are influenced by an individual's behavior in day to day life. This becomes a habit and eventually a culture. These values impact an individual's decisions as well.

When a hotel is trying to make rooms smoke-free and pet-friendly, it means they are adapting to sociocultural changes that prefer taking pets everywhere.

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