Which of the following refers to a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users? A. Database B. Marketing decision support system (MDSS) C. Marketing information system (MIS) D. Market research E. Market intelligence system

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Kristiania Kristiania · Answer 1 · 2020-02-06T10:14:03+01:00

Answer:

c. Marketing information system (MIS)

Explanation:

Marketing information system (MIS) -

It refers to the management of the information to help the marketing decision making process , is referred to as Marketing information system (MIS) .

The information or the data is collected , stored and distributed accordingly , to make the process fast and efficient .

Hence , from the given information of the question,

The correct option is c. Marketing information system (MIS) .