Answer:
b). Secondary
Explanation:
As Mercury Inc. which is an American multinational corporation, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that secondary beliefs and values are more open to change in India. Inherited, primary and traditional beliefs and values are very much harder to change, which takes lot of time, it can take antire generations even to change them, whereas, secondary beliefs and values are easier to mold, manipulate and change. For example, one should merry in his or her is a primary belief but when one should get married is a secondary belief which can be changed quite easily but changing the primary values is almost very much impossible becasue it can take years and years of efforts.
