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05-03-2020
Business

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Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find something in her budget. In this case, Becca is most likely in the ________ stage of the buyer decision process.

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ekeneizuka ekeneizuka

10-03-2020

Answer: Information search.

Explanation:

The information search stage of buyer decision process, which occurs after the buyer has identified the need to purchase a product, he/she then heads out to gather information about the product he/she intends to buy. The information gotten in the information search stage strongly influences how and when the buyer would make the purchase.

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