Answer:
gross rating points (GRPs).
Explanation:
A Gross rating point is the point that represents the impact of the advertising. It can be determined in a percentage form by multiplying the target market with the frequency.
Let us take an example
Let suppose 30% represents the target market
And, there is a frequency of 4
So here the gross rating point is
= 30% × 4
= 120
Therefore the given situation represents the gross rating point.
