Answer:
Explanation:
Using last months data adjust the goals so that they better meet the standards and feasibility aspect for the campaign period. This way the campaign will stand a much better chance of actually accomplishing the goals that have been set forth. By presenting this new plan to the CEO it shows that you have come up with a solution to the problem and can be easily implemented in order to get back on track as fast as possible, which is what a CEO wants to hear.
