A trademark Blank identifies that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it.
- A brand extension is when a company uses one of its established brand names on a new product or new product category.
- A brand name, or product brand, is a word, group of words, letters, or numbers that represent a product or service.
- A trade name, or corporate brand, identifies and promotes a company or a division of a particular corporation. The trade name is the legal name of the business.
What does trademark imply?
- Any word, phrase, symbol, design, or combination of these that distinguishes your products or services might be considered a trademark.
- Customers use it to recognize you in the marketplace and set you apart from your rivals. Both trademarks and service marks are included under the umbrella term "trademark."
- Business names, logos, slogans, sounds, and even colors that are distinctive to a single brand may be protected by a trademark.
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