Uber riders can opt-in to a service known as Uber Trip Experiences to purchase baseball tickets on StubHub, book flights on United Airlines, or reserve meals at OpenTable while on their trip. The rider has control of which apps are allowed to access the current trip details and offer related content. Here, Uber uses ________Blank marketing.

Any form of advertising that requests and honors a customer's explicit approval before delivering marketing materials is known as permission marketing.

How does permission marketing work?

Make the first message. Making the initial message that can encourage additional contact with your target audience is the first stage in permission marketing.
Continue your informational campaign.
Offer substitute incentives.
Raise the level of permission.
Make a sale.

Which permission marketing example is the best?

Permission marketing is exemplified well by subscription email updates. Users have the option to receive updates and offers via email on a regular basis based on the interests they indicated during registration on a website or at another consumer touch point.

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