Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or pay huge fees to obtain exclusive sponsorship rights.
Direct-response advertising has the following characteristics:-
Metrics to Measure Your Sponsorship ROI -
1) Brand impressions (onsite, social media mentions, PR releases, etc.)
2) The number of new leads generated.
3) Lead quality/position.
4) Onsite purchases/opt-ins.
5) Click-through rate.
6) Email open rate.
7) Website visits.
8) Social media interaction.
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