There are multiple options : Negative, Nasty, not positive, slang, improper, derogatory, and clickbait. Hope this helps! : ) Let me know if you need anything else. : )
In a different context neologism could have been used. Coining a word is to use a word and attach it's name to a different meaning and make it widely known. A neologism is new word that is coined by someone. (usually the creator)
