The price elasticity of demand (PED) is a calculation of how much the measure demanded changes with a change in price. When there is accessibility of substitute goods, the more probable substitutes there are for a given good or service, the greater the elasticity. When some close substitutes are accessible or available, consumers can easily change from one good to another even if there is only a small change in price. On the other hand, if no substitutes are available, demand for a good is more likely to be inelastic.
